ANCHOR OFFERS MEMORABILIA IN NEW ON-PACK PROMOTION

August 24th, 2012

Arla has launched a new on-pack loyalty promotion across its Anchor butter range.

The Anchor Rewards Club will offer shoppers the opportunity to redeem points against Anchor-branded kitchenware, and experiences such as two-for-one afternoon teas.

Shoppers enter a code inside packs into an Anchor Rewards Club area on its website.

Senior brand manager, Louise Turnbull said:

“The incredible uptake of Anchor’s 125th birthday collectables on-pack promotion last year had proven how popular Anchor memorabilia was with consumers.”
Shoppers need to purchase eight 500g packs to redeem enough points for a cake tin, or 10 packs for an apron.