Arla has launched a new on-pack loyalty promotion across its Anchor butter range.
The Anchor Rewards Club will offer shoppers the opportunity to redeem points against Anchor-branded kitchenware, and experiences such as two-for-one afternoon teas.
Shoppers enter a code inside packs into an Anchor Rewards Club area on its website.
Senior brand manager, Louise Turnbull said:
“The incredible uptake of Anchor’s 125th birthday collectables on-pack promotion last year had proven how popular Anchor memorabilia was with consumers.”