The Food & Drink Innovation Network

July 31st, 2012

Britvic’s Turbo Tango, with its nitro fuelled rush of orange foam, is back for a second year for a limited period only and is available in a select number of wholesalers.

Providing entertainment and new experiences for Tango consumers in their late teens, Turbo Tango’s return will be supported by digital activity on Tango’s Facebook page called ‘Foam Marks The Spot’ to drive awareness of the brand.

The daily competition sees a Turbo Tango inspired image within a grid and fans can tag where they think the foam will land for the chance to win prizes.

The brand is encouraging retailers to ensure that their core Tango offering is fully stocked and highly visible, as Turbo Tango has a halo effect on sales of the wider Tango range.