TABASCO LAUNCHES MINI PACKS FOR ‘FOOD ON THE GO’
Tabasco Pepper Sauce is launching small packets containing two 3.7ml bottles of Tabasco.
Designed for consumers looking for ways to liven up their food wherever they are or for those interested in trying the product, but don’t want to invest in a standard sized bottle.
The packets hang from a ‘clip strip’ designed to be merchandised near complementary products (particularly snacks and take away products) such as sandwiches, salads, chilled ready meals and hot food.
There are two mini bottles in each sachet (12 sachets per strip; 2 strips per case).
Louise Keohane UK Brand Manager Tabasco Pepper Sauce said:
“Many consumers do not buy Tabasco simply because they don’t know how to use it and they are fearful that if they buy a whole bottle it could be wasted.
“We believe that by positioning Tabasco in store next to complementary products that we will educate consumers on how to use Tabasco Sauce
to add flavour to their meals.
“Tabasco clip strips will drive impulse purchases and drive incremental sales for the category”.
