Sourz has unveiled a new TV ad created by The Leith Agency and design and animation studios The Neighbourhood, to promote its new ready-to-drink offering, Sourz Fusionz.
Using animation for the first time, the ad features Sourz Fusionz bottles, cans and the liquid itself, with separate versions of the 10-second stings for each of the different packaging offerings.
Following its TV debut last year, this is the second TV ad from the spirit brand.
This new ad specifically supports Sourz Fusionz, the latest permanent addition to the brand’s portfolio that comes in two flavours (Apple Bite and Purple Twist), and is available in 330ml sleek cans and 275ml and 700ml bottles.
The TV ads are part of an extensive through the line ‘Get Sorted For…’campaign being delivered by The Leith Agency, Blonde Digital, Stripe Communications and ZenithOptimedia.