Biscuit brand Rocky is taking a step beyond the chocolate biscuit bar format with the release of the new Rocky Chockas range.
Developed in line with consumer research, Rocky Chockas, from Fox’s Biscuits, is a multi-texture biscuit that delivers a chewy, crunchy, crispy and chocolatey texture.
The new Rocky Chockas range aims to offer consumers a new Rocky experience outside of the chocolate biscuit bar (CBB) format.
With each biscuit fully coated in thick milk chocolate, the Rocky Chockas range is available in three variants:
Rocky Chockas Toffee & Choc (113g): toffee and chocolate chips on a Rocky biscuit coated in thick milk chocolate.
Rocky Chockas Honeycomb (108g): honeycomb biscuit topped with honeycomb and rice pieces, all coated in thick milk chocolate.
Rocky Chockas Double Choc (113g): white and dark chocolate pieces with a chocolate biscuit base, all coated in thick milk chocolate.
Rocky Chockas is being positioned between an Everyday Treat and a Special Treat and will be available in major supermarkets from July 2012, launching with a £1 price promotion at Tesco (standard MMRP £1.59).