The Food & Drink Innovation Network

July 9th, 2012

Aiming to bring added competition into the grocery nut sector, the new range includes 14 products packaged to drive more value into the category.

The new Percy Dalton range will offer a selection of nut snacks, including both plain salted and added value peanuts with coatings such as Sweet Chilli, BBQ and Wasabi.

It also includes sweet and savoury nut mixes (such as honey roast nuts and mixes with added chocolate and raisins) plus traditional monkey nuts in the shell.

As well as peanuts there are noble nut varieties such as cashews, almonds and walnuts. Product price points will be set at between £1 and £2 (for 120g-250g packs) to encourage repeat purchase.

Clinton Burberry of Intersnack said:

“Consumers identify nuts as a ‘good food’ yet consumption per capita in the UK is tiny – just one third that of Holland, for instance.

“There is clearly significant potential to build the nut category in the UK given the right products and marketing.

“That’s why we have overhauled and repackaged Percy Dalton to create a wider choice of quality nut products at attractive price points which offer great value both to retailers and consumers.”

Whilst most manufacturers source nuts on the international commodity market, Intersnack buys through direct arrangements with growers, as part of Europe’s biggest nut supply business.

This provides resilience against the vagaries of the open market: supply chain integrity, consistent quality and improved ethical credentials.

Intersnack is also one of Europe’s leading producers in developing new opportunities such as Fairtrade, organic and ‘Heirloom’ nut varieties.

The Percy Dalton brand has heritage which dates back to the 1930s.

It was started by the Dalton family in London, expanding and moving eventually to new modern premises at Haverhill in Suffolk.

Acquired by Intersnack in 2009, the Haverhill operation is now a specialist processing site for nuts and nut products.