NEW WHISKY FROM ISLE OF ARRAN DISTILLERY

July 13th, 2012

Isle of Arran Distillery, the independent Scotch whisky producer, has unveiled its latest offering.

This month 6,660 bottles of the ‘Devil’s Punch Bowl’ will appear across the globe, with an image of a red and black devil taking centre stage on the packaging.

Arran Distillery’s new release is named after the glacial hollow Coire na Ciche on Arran, which evokes a sinister atmosphere and is only accessible by boggy footpaths.

James ‘Lucifer’ MacTaggart, the Master Distiller behind the new whisky, said:

“I’m well practiced in the dark arts of selecting devilishly good casks and was drawn to a number of vintage releases for this limited edition bottling.

“The spirit has dark, swirling colours with a seductive rich flavour and a smoky edge.

“They say the devil has all the best tunes, but here he has the best whisky too.”

The Devil’s Punch Bowl is also the first whisky from Arran Distillery to combine peated and un-peated casks and with a demonic alcohol level of 52.3% ABV.

Drawn from 24 different Arran casks, including Sherry Butts, the liquid presents a smooth finish.

Euan Mitchell, Managing Director, said:

“We’ve created this whisky for people who are willing to sample the unconventional in the pursuit of pleasure.

“With all of our new launches we always try to offer the consumer a high end alternative with a personality and character that is not for everyone.

“Around the World people are captivated by the spirit of the product – an agent in Holland has ordered 666 bottles. Other, more conservative, markets may seek to resist the seductive temptation offered by this devilish proposition.”