Belfield brand Ice King has recently launched two new ice creams, bringing its range to a total of 17.
The Mini and Mega magic’s are designed for independent retailers through offering a popular style of ice cream to consumers at a competitive price point.
The mega magic’s which are made up of vanilla ice cream and milk chocolate retail three in a pack.
The Mini Magic’s come in four different variations; milk chocolate, milk chocolate with almonds, white chocolate and dark chocolate, again all with real chocolate, retailing in packs of eight.
Ian King, Belfield director, is confident the products will prove popular with independent retailers, he said:
“The Mini and Mega Magic’s have been developed as a result of a customer need for a real chocolate coated Vanilla ice cream product.
“As a popular style of ice cream we believe that having the right pricing policy, will make it an attractive option for independent retailers.”
These products are the latest addition to the Ice King brand, which provides water ice and ice cream lollies, and mini ice cream tubs, to independent retailers across the UK.
Ice King products can also be modified in line with specific requirements – such as size, flavour or price point – and white labelled for sale under the retailers’ own brand.