The Wensleydale Creamery, producers of the Real Yorkshire Wensleydale Cheese, has announced it will be entering the £680m butter market with the addition of a brand new butter to its product portfolio.
The cheese-maker will brand its product as ‘Dales Butter’.
The product has been produced to compliment its current cheese range.
Utilising traditional methods and using fresh Wensleydale cream, churned into a butter, The Wensleydale Creamery aims to provide consumers with premium alternative.
Dales Butter will be sold in 250g, in black packaging, aiming to highlight the creamery and provenance, with an RRP of £1.79.
Based at Hawes, in the Yorkshire Dales, the Wensleydale Creamery will be using its dairy expertise along with milk supplied by local Dales farming families to produce the new butter.
Dales Butter, which will be launched at the Great Yorkshire Show in July, will be sold from through independent retailers via wholesale customers and the Visitor Centre at The Wensleydale Creamery.
The business then hopes to roll the butter out into supermarket chains throughout 2012.
The Wensleydale Creamery recently rejuvenated its product appearance in a bid to reflect its history within the Yorkshire dairy industry.
The new packaging depicts the scenery of Wensleydale to celebrate the company’s heritage and connection to the Yorkshire Dales region.
Dales Butter is one of many new planned products aimed at reaffirming the Wensleydale Creamery’s position as a leader in the dairy sector.