The Food & Drink Innovation Network

July 5th, 2012

Qcumber is a new soft drink, inspired by the English summer.

The individual taste has been created by using a blend of natural cucumber essence and sparkling spring water, creating the flavour which is Qcumber.

Made from 100% natural ingredients, Qcumber is free from; artificial sweeteners, colours, preservatives and flavourings; and contains 67 calories per 250ml.

The adult soft drink category is now worth £117.2m and is growing at 10% per year

Adult soft drinks are the fastest growing sector of the carbonates market, with Carbonates representing 43.9% of all soft drink sales

Qcumber is currently available from Ocado in 750ml bottles, at £2.60p.

For further information visit www.q-cumber.co.uk