United Biscuits (UBUK) has announced the launch of McVitie’s Cheddars Crispy Bacon.
The new variety aims to excite existing McVitie’s Cheddars fans by offering them a new tasty savoury biscuit in one of the nation’s favourite flavours.
McVitie’s Cheddars Crispy Bacon flavour is available to buy now at a MRRP of £1.41.
United Biscuits research shows that almost 40% of McVitie’s Cheddars buyers also bought Bacon flavoured snacks, which is 34% higher than the average Savoury Biscuits buyer, showing that the flavour resonates well with Cheddars consumers.
This growing demand for Bacon flavoured snacks, combined with the 18% growth currently being seen in Savoury Biscuits, demonstrates what a key growth opportunity the Savoury Biscuits market is for retailers.
The new Crispy Bacon flavour addition to the McVitie’s Cheddars range will be available in the same 150g roll wrap format as other products in the McVitie’s Cheddars range, with the addition of a purple colour at one end to differentiate from the core range.
Retailers can stock it alongside existing savoury biscuit lines and the splash of colour aims to create standout on shelf.
The product will be supported by an initial trial price mechanic, as well as price-links to existing McVitie’s Cheddars lines.
Gerry Roads, Savoury biscuits brand director at United Biscuits, said:
“Bacon is a mainstream, everyday flavour that consumers love and we’re really excited about the sales opportunities the launch of McVitie’s Cheddars Crispy Bacon will provide retailers.”