Jacob’s Oddities will be returning to TV screens nationwide in August with a second wave of advertising as the new savoury biscuit snack celebrates becoming a £4m brand in just four months.
The £3m TV advertising campaign will be going back on TV from 14th August and will be running until the end of September.
Consumer research highlights that the Jacob’s Oddities TV advertising campaign is considered highly motivating by viewers, helping to drive sales for retailers.
In addition, feedback shows the TV advertising campaign is also attracting younger family shoppers to the savoury biscuits category, which is currently worth £98m and growing by an incredible 18%.
The 30 second advert follows the journey of a bag of Jacob’s Oddities as it travels from a park bench beside a duck pond, right into outer space, encountering everything from aliens to spacemen.
The advert demonstrates how unexpected the combination of shapes are, which range from telephones to table tennis bats.
The baked snack biscuits have no artificial colours or flavours and come in two flavours.
Both Cheese and Smoky Bacon flavours are available in multipacks of five x 25g packs (MRRP £1.75), 125g sharing packs (MRRP £1.42) and 30g on-the-go packs (59p).
In addition, the TV advertising campaign is also being supported by poster, online and radio advertising.