Heinz has launched six new varieties to its Big Soup range in a bid to drive sales and give consumers more choice with these ‘full on flavour’ offerings.
With an RRP of £1.39 each, the 500g cans feature premium cuts of meat such as Angus Steak, offering consumers a meal solution – as the range’s slogan says: ‘Go Big or Go Hungry.’
Each variety is made with large chunks so they’re designed for shoppers with large appetites.
The Heinz Big Soup cans will be available in-store from 1 August in six different varieties:
- Angus Steak & Potato
- Simmerin’ Sausage & Veg
- Roast Chicken & Veg
- Smokin’ Chicken & Bacon
- Angus Steak & Onion
- Angus Steak & Veg
In addition, Heinz Big Soup is re-introducing its Chicken & Leek variety to its ‘Every Day Chunky’ range, due to demand.
The variety will be available as a 400g can from 1 August with an RRP of £1.09.
Ruth Carberry, brand manager, Heinz Big Soup, said:
“We launched the new Big Soup varieties as we recognise that consumers are looking for excellent quality soups that are big, chunky and tasty.
“Containing premium cuts of quality meat, we are confident that consumers will love these no-nonsense, hearty flavours.
“They will also help retailers to profit from sales of the range as well as growing the wider category.”