HEINZ ADDS NEW RECIPES TO ITS BIG SOUP RANGE
July 17th, 2012
Heinz is to adding six new recipes to its 500g Big Soup range.
From August, three Angus steak soups and new sausage & veg, roast chicken & veg and chicken & bacon recipes will form the full range.
It is also reintroducing chicken & leek to its 400g Big Soup range with an rsp of £1.09.
The revamp of the range follows a 7.9% year-on-year decline in sales of Big Soups to £24.9m.
Brand manager Ruth Carberry said the launch aims to breath life into the chunky soup category.
