EMMI CAFFE LATTE LAUNCHES IN MULTIPACK
The UK’s only freshly brewed iced coffee brand; Emmi CAFFÈ LATTE, is set to launch its first multipack this month.
The pack will consist of 3x230ml cups of the Emmi CAFFÈ LATTE flavour Cappuccino, following sales of four million cups in 2011.
CAFFÈ LATTE Cappuccino contains coffee beans sustainably sourced from the highlands of Nicaragua, which are roasted, ground and made into fresh espresso, then blended with ice cold Swiss milk and a sprinkle of rich chocolate.
Melanie Muri, Emmi CAFFÈ LATTE’s brand manager, said:
“We have decided to release the trio pack as shopping data has revealed that Emmi CAFFÈ LATTE consumers tend to purchase more than one cup per shop visit, meaning there is plenty of demand for a multi pack.
“Summer is also the perfect time for us to take this product to the market as it will work well for family days out and gatherings.”
Emmi iced coffee is free from artificial colours and flavourings.
Emmi is also dedicated to sustainability, selecting only coffee beans from Rain Forest Alliance certified farms, this is highlighted with the official green frog seal which is presented on all packaging.
The trio pack is added to Emmi CAFFÈ LATTE’s existing range of singular products; Flat White, Tahiti Vanilla, Light and Cappuccino.
The new packs will be available from Ocado and Morrison’s stores nationwide from July 2012, RRP £3.30.
