Princes, the UK ambient fish brand, is launching a brand new range of tuna salads in a bid to invigorate the added-value tuna sector and drive incremental growth in the category.
Tapping into the lunchtime market, the four strong range includes; Tomato Salsa, French, Mexican and Italian style tuna salads.
The recipes have been developed in conjunction with an independent nutritional expert to produce a range that is both convenient and healthy.
Each variant is also high in protein and low in saturated fat.
Launching in store from July, the range is packaged in a 210g self-contained bowl with fork included; making it ideal for shoppers grabbing a meal on the go, or stocking up for the week ahead.
The packaging has been designed to reflect the healthy nature of the product and features a new style of food photography.
Key product benefits are communicated via the bold front of pack design and coloured SRP further ensures the range won’t go unnoticed at the fixture.
Neil Brownbill, Marketing Director for Princes, said:
“The Added-Value Tuna sector has experienced long-term year on year decline, primarily as a result of the high levels of inflation.
“As brand leader, we spotted an opportunity to utilise our expertise in the market to deliver a range that addresses consumers’ desire for healthy, convenient products whilst also looking to drive value back into the Added Value Tuna market.
“Working with nutritionists, we developed a range that is nutritious, offers the convenience and longer shelf life associated with ambient products and has proven consumer appeal, as corroborated by our consumer research.”
All four new products are available in 210g packs with an RRSP of £1.99.