CROSTA & MOLLICA EXTEND THEIR RANGE INTO THE BISCUIT CATEGORY
Crosta & Mollica, suppliers of ‘really Italian’ authentic regional breads, has just extended their product lines into the biscuit category.
The new Torcetti is an everyday premium range of Italian biscuits made with butter.
Baked in the Italian region of Piemonte, the biscuits originated from bakeries making breadsticks which were cooked with butter, looped and then sprinkled with sugar before baking.
Each box, which includes a Classic range and Cocoa range, contains six biscuits elegantly packaged to enhance on-shelf visibility and presence.
The launch coincides with the re-branding of Crosta & Mollica’s visual identity to include strong bold iconic packaging for enhanced on-shelf visibility and a newly created website to bring to life classic modern Italy.
Crosta & Mollica director, James Orr said:
“Crosta & Mollica is all about the real discovery of ‘really Italian’ bakery products – the bakers, the process, the adding, the blending, the passion and the rituals.
“All of our products are carefully sourced from authentic Italian bakers throughout Italy who each bring their very own distinctive approach and baking style to give us a taste of the real regional Italia.
“The premium biscuit category continues to attract innovation as demand for authentic sweet treats grows.
“Our quality range of ‘discovery products’ brings to life our commitment of baking great tasting sweet and savoury products whilst providing the consumer with a product that is true to its Italian roots.”
