Blue Diamond Growers, the largest snack almond and almond milk brand in the USA, is launching an almond-based milk alternative to the £136 million dairy free category in the UK.
Its Almond Breeze brand has experienced growth on its home turf and is on track to achieve over $150 million worth of sales this year.
Bob Carroll, business director, international retail at Blue Diamond, is hoping to replicate this success in the UK, he said:
“Almond Breeze is growing in strength in the US, not just within the dairy intolerant market but also with those people who are looking to lead a healthier lifestyle.
“There is a significant opportunity in the UK amongst health managers who are looking for a tasty, healthier alternative to traditional milk.”
Blue Diamond is investing several million pounds in the launch phase, and will communicate its distinct health and superior taste credentials, under a new Goodness is now Gorgeous proposition.
Activity is likely to include print advertising, digital, PR and consumer promotions.
Almond Breeze will be available in both ambient and chilled, and in three variants; original, chocolate and unsweetened.
It is the only UK brand to have an unsweetened alternative, which contains 60% fewer calories than skimmed milk and 50% less calories than soya.
The original variant contains 30% fewer calories than skimmed milk and all three have an almond flavour whilst containing 15% of the recommended daily allowance of calcium.
The Almond Breeze range contains no trans fat or cholesterol and is low in saturated fat.
Blue Diamond Almonds also has a presence in UK grocery with a range of flavoured almonds, which are stocked in Tesco, Sainsbury’s and Waitrose.