Commemorating a busy year for London, Beefeater is celebrating its home city with the launch of the Beefeater ‘Inside London’ bottle.
Adorned with the capital’s pillar-box red, and featuring a transparent silhouette of Beefeater’s Yeoman Warder, the limited edition design pays homage to the cosmopolitan city.
The limited edition bottle celebrates London’s diversity, a result of its rich history.
Looking through the Beefeater red label, the new bottle reveals a medley of colour within the transparent Yeoman silhouette.
Combining recognisable images with more contemporary figures, the bottle’s vibrant inner layer aims to embody London’s creative culture.
Using ingredients bought at London’s world-famous Covent Garden, Beefeater was created by James Burrough in a small distillery in Chelsea in 1863.
Now distilled a stone’s throw from the River Thames in South London, the traditional Beefeater recipe has remained virtually unchanged offering a full-bodied gin.