AG Barr is introducing something new to the soft drinks category by launching a limited edition variant into its Barr range.
New flavour Strawberry Sours aims to tap into the fast-growing consumer flavour trend for sour sweets.
Adrian Troy, Head of Marketing at AG Barr said: “By launching Strawberry Sours, an exciting new flavour with a sour twist, the Barr range is living up to its long-standing reputation for bringing great-tasting, fun flavours to the soft drinks category.
“It will have great appeal for shoppers looking for something a little bit different when it comes to soft drinks, and will attract new consumers to the range.”
“New flavour launches have been important to the success of the Barr brand, which has doubled in size over the last 5 years and is now worth over £40m.
“Product innovation is essential in soft drinks as consumers are always looking for new things to try.”
Strawberry Sours has performed well in consumer taste tests, with 76% stating the taste to be excellent or very good and 74% showing intent to purchase.
“Strawberry Sours perfectly meets the consumer demand for exciting new flavours and is set to fly off the shelves,” says Troy.
“Retailers should stock up now to ensure they tap into this incremental profit opportunity.”