United Biscuits UK is re-launching its tube shaped Wheat Crunchies brand.
With a new logo, the range features an improved taste and bigger snack size, a new Cheddar & Onion flavour and a redesigned pack in a bid to draw shoppers’ attention in store.
UBUK has increased the size of each individual snack to make it’s snack more filling.
The flavours in the range are designed to be more impactful and a new Cheddar & Onion variant has been introduced to tap into the UK’s taste preferences.
All of which are available to crunch in both handy pack, multipack and grab bag formats.
Available to retailers now, the new logo and redesign is designed to communicate the bigger crunch and drive greater visibility on shelf, prompting shoppers to purchase.
Wheat Crunchies handypacks are also available with 25% extra weight at an MRRP of just 49p.
This will drive sales for retailers so we’d recommend they get stocked up now.