Accolade Wines has revealed a fresh new look and feel for brand Echo Falls, demonstrating its commitment to the brand ahead of what it hopes will be a record-breaking year of investment behind the UK’s wine brand.
The new look rolls out in June and is the first step in a concerted 12-month campaign of activity and unprecedented spend for the brand.
This includes the up-weighted Come Dine With Me sponsorship from April to December alongside planned experiential and digital marketing activity.
The new design, which will be implemented across the brand portfolio, incorporates a new ‘splash’ effect and a larger front label along with a premium neck label on the 75cl bottles.
The packaging has evolved in a bid to enhance the brand identity, shelf appeal and premium cues whilst still remaining accessible to its target consumers.
The design will also be seen on the bag-in-box and mini bottle formats.