Hancocks Cash and Carry has launched a treat sized chocolate filled cornet.
Offered as a confectionery product, there is no need to freeze it as it contains nothing frozen.
The cornets are presented in the style of an ice cream cone but contain a special chocolate filling topped with chocolate beans.
Weighing 25g, they make for a snack sized treat, retailing at 49p each.
Jonathan Summerley, Hancocks purchasing director, said:
“These are a really fun idea and we expect them to sell extremely well in all types of store.
“Sold in a self merchandising box, they look great on the shelf, remain affordable and earn retailers a margin in excess of 38%.
“Hancocks is getting a well deserved reputation for offering retailers something a bit different.”