Over half the population of the UK admits to skipping breakfast more than once a week in order to get an extra few minutes in bed.
Dorset Cereals have launched new Breakfast Pots, designed to be eaten at work, to try and encourage people to eat breakfast more regularly.
Th new pots come in three of their best-selling recipes: ‘Simply Delicious’, ‘Toasted Coconut and Wheat Flakes’, and ‘Honey Granola’.
Rob Ward Communications Manager for Dorset Cereals said:
“People who eat breakfast are funnier, sexier, and more efficient at work than people who don’t – well that’s what the team at Dorset Cereals thinks any way.
“So helping people who might have missed breakfast but still want something tasty to eat is our primary mission, you could say we are on a bit of crusade.”
Pots are available in Tesco and Sainsbury from June 2012 with an RRP of 99p per 75g breakfast pot.
Dorset Cereals breakfast cereals are created in Poundbury, and includes Mueslis, Granolas, Porridges, Tasty Flakes and Cereal Bars.
For recipes more information click here to visit the website.