Hello Fresh is a new grocery delivery service that aims to change the way Britons eat by providing an entirely new shopping and cooking experience.
Every week Hello Fresh customers receive recipes and all the ingredients they need in exact quantities, delivered directly to their homes.
The service aims to put an end to stressful supermarket dashes and make it easier to enjoy the experience of cooking.
Each delivery contains step-by-step photo recipes from chefs, designed so that even the most kitchen-phobic of users can create a dish within 30 minutes.
Hello Fresh eliminates all the time-consuming aspects of cooking, from weighing of ingredients to sourcing of unusual foodstuffs – such as star anise, purple potatoes or a single pinch of Pink Himalayan Salt, which can be hard to find.
This means that consumers can create fuss-free meals more easily, with no food wastage, while discovering new ingredients.
The dishes provide a balanced combination of carbohydrates, protein, fats, minerals and vitamins, containing approximately 500-750 calories.
And by sourcing directly from the UK’s leading food suppliers, Hello Fresh ensures that their produce is fresh.
Patrick Drake, Head Chef for Hello Fresh said:
“People are so busy these days that finding the time for new recipes and healthy eating can be really tough.
“We started Hello Fresh so that people can skip the planning and the shopping and just enjoy cooking tasty food with fantastic ingredients.
“Hello Fresh is designed to fit in with any lifestyle, from busy families who wish to provide nutritious meals to their children to young couples who don’t have time to trawl the supermarkets but want to enjoy freshly prepared meals at home.”
A three-meal plan for two costs £39 per week, £59 for a family of four and £89 for six, while prices for the five-meal plan range from £49 to £129 a week.
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