Ella’s Kitchen is launching a new range of organic baby cereals with a mission to introduce something new to the baby and toddler breakfast market.
The breakfast range – designed for babies from four months – comes in new, brightly coloured pack formats.
Ella’s Kitchen’s new products have no refined sugar or salt and aim to be convenient for parents looking for nutritional products.
The company, who were the first to bring pouches to the baby food market, continues to launch new packaging as the cereals come in “spouches”, which have never been seen before in the baby and toddler category.
These are no spill, easy to pour and resealable – making serving breakfast easier.
They are also the only range on the market with a window so that parents can view the actual product and texture before purchase.
The range has been developed following research which showed parents are looking for healthy cereals that are fun for their little ones.
And, due to a lack of knowledge around the advantages of a baby specific product, parents are often feeding their children adult cereals containing high levels of salt and sugar.
In response to this, Ella’s Kitchen cereals contain organic ingredients with clear guidance on baby’s age suitability.
The range includes shapes to get babies excited about breakfast from a young age and introduces new and exotic flavours to their diets.
Paul Lindley, Ella’s Dad and founder of Ella’s Kitchen said:
“Our aim is to invigorate the baby cereals category by delivering a healthy, handy and fun range that will really appeal to babies as well as their parents.
“We are confident that we have created a product full of high quality ingredients that will wake up little ones’ senses, providing the perfect start for the day ahead and a lifetime of healthy eating.”