BuzzBack’s most recent whitepaper, Exploring Natural, breaks down the different dimensions of Natural through a variety of lenses – uncovering a visual lexicon that communicates what Natural means.
Natural is a term marketer’s use across a range of categories – from food to beauty to language – even appearance.
But what does Natural really mean? What do consumers think of when they hear or see the word Natural?
BuzzBack explains how consumer language can be as much visual as it is verbal.
How a word as powerful as Natural can communicate on many levels, represent different meanings to different people, and even convey deeper, more personal thought.
In this paper, marketers will gain insight into how consumers think, feel and visualise the word Natural and learn how to leverage consumer language and imagery in relation to their core brand positioning and development.
This study helps marketers understand:
- What Natural is and what it is not
- Imagery and personal emotions linked to Natural
- Colours consumers connect to Natural
- How Natural smells, sounds and feels
- Ways you can communicate Natural to others
BuzzBack has previously published three whitepapers based on their consumer language study featuring Quality, Indulgence, and Luxury.
please email firstname.lastname@example.org to request your copy of BuzzBack’s Exploring Natural whitepaper