BRAND EXTENSION FOR CHERRYGOOD WITH LAUNCH OF CHERRYGOOD PLUS
Cherrygood has launched Cherrygood Plus – the latest product in the roll out of the brand in the UK and internationally.
The 500ml concentrated cherry juice contains the antioxidant of 1000 pressed Montmorency cherries.
Research has shown that it contains the highest antioxidant level of any concentrated cherry juice product on the market.
It costs £13.99 from independent health food stores.
Cherrygood has launched Cherrygood Plus
It is the second product launch in the past few months for the fast growing juice brand.
Cherry Burst is the brand’s first product aimed at children and was launched exclusively in Morrisons in February.
According to industry experts Neilson, Cherrygood is growing three times faster than any other UK juice brand in the past five months.
Cherrygood sales have grown by 86% in the last year and are forecast to grow by 166% this year as more products roll out.
Healthy Sales & Marketing, which specialises in health food brands, has been brought on board to handles sales of Cherrygood Plus.
Orders have already been taken from Suma, Rainbow, Queenswood Natural Foods, Essential, Irish Health Foods and Tree of Life.
Drinking a 30ml portion of Cherrygood Plus provides one of the recommended five-a-day.
It contains 100% concentrated Montmorency cherry juice and no added sugars, sweeteners, preservative, colours or flavours.
Cherrygood Plus is backed by research and taking it regularly may help build muscle strength, improve muscle recovery, encourage healthy joints, promote normal uric acid levels, reduce inflammation associated with heart disease and arthritis, lower blood cholesterol levels, and encourage restorative sleep.
It contains Montmorency cherries which are higher in antioxidants than any other fruit.
Tart cherries, like the Montmorency variety, are one of the richest sources of antioxidants, containing more than sweet cherries, raspberries, blackberries and strawberries.
John Heseltine, the founder of Cherrygood, said:
“We are delighted to launch Cherrygood Plus.
“It is our first venture into the specialist natural food sector and part of our ongoing strategy to dominate the cherry juice category through product innovation covering the whole family.
“We were frequently being asked if we could produce a drink aimed at active, sporty people and we believe our 100% concentrated Montmorency cherry juice meets their requirements perfectly.
“We want Cherrygood products to become the drinks of choice for the whole family and felt there was a gap in the market for a 100% concentrated Montmorency cherry juice which packs an extra health punch.
“Montmorency tart cherries are well known for their amazing health benefits which include improving the quality of sleep and speeding muscle recovery after exercise – perfect for today’s busy consumers.”
The new Cherrygood Plus is the latest addition to the Cherrygood family: there are four other drinks in the range:
- Cherry Burst
- Premium Cherry
- Original Cherry
- Original Cherry Light
Cherrygood Original and Light both cost £1.50 and are available in all major supermarkets.
Cherrygood Premium Cherry, a chilled cherry juice, is available in Waitrose for £2.29 and Sainsburys for £2.49. Cherry Burst costs £1.29 and is available as a triple pack in Morrisons.
For stockist info visit www.cherrygood.com.
