Birds Eye is inviting retailers to take part in a cross-category on-pack promotion to celebrate the most anticipated sporting events of the year.
Across the UK and Ireland, consumers will have the chance to apply for key ring collectables of ‘spokesbear’ Clarence.
The campaign ‘Collect my Team for Free’ will feature across 20 million packs of key SKUs including Fish Fingers, Chicken Dippers, Potato Waffles and Burgers from 3rd June for ten weeks.
Consumers redeem eight tokens to collect one of four Clarence key rings – a footballer, swimmer, tennis player or athlete.
Recent Birds Eye on-pack promotions such as ‘Give a Bear a Home’ and ‘Is Your Dinner a Winner?’ have proven successful with consumers, increasing purchase rates and growing Birds Eye’s Facebook page fans by over 100,000.
Cornelia Honigfort, Brand Manager at Birds Eye said:
“Our on-pack loyalty schemes are a fantastic way for retailers to boost sales in their freezers and increase repeat purchase.
“Our latest ‘Give a Bear a Home’ campaign was key to driving incremental sales in Frozen last year, and resulted in over 135,000 bear redemptions.
“With a bumper summer of activity ahead, we’re sure our special sporting bears will be a real hit with consumers.
“We’ve also made them easy to collect by running the promotion across 24 of our best-selling SKUs”.
The launch will be supported by an extensive range of POS to increase in-store presence, as well as Facebook activity.