Spar UK is making the most of Britain’s host of summer events with the launch of a limited edition Cupcake.
To build on this sales opportunity, Spar UK is introducing Red, White and Blue Cupcakes, which claim to offer quality and value to consumers.
The Cupcakes are available in price marked packs at four for £1, with packaging featuring images of this summer’s key events and the slogan ‘Let’s celebrate’.
The recipe has been benchmarked and developed for Spar by the food development agency, FBDC.
Spar UK brand director Susan Darbyshire said:
“In their first year, Spar brand muffins brought in £1m in sales, showing the popularity of indulgent treats.
“To build on this success, Spar recently introduced an own label four pack of chocolate topped cupcakes at £1 per pack.