Sourz has announced the launch of a limited edition flavour for Summer 2012.
With its Spirited Summer Berry flavour and a new ‘Brit Pack’ design, the new bottle aims to encourage consumers to celebrate a Great British 2012.
Presented in a red, white & blue Union Jack inspired bottle, the new summer edition has been designed to represent 2012 British spirit, attitude and pride.
Its release coincides with this Diamond Jubilee and London Olympics year.
The Sourz Summer Limited Edition bottling is available in both on and off trade outlets, and retains the characteristics synonymous with the Sourz brand.
This summer will see investment of over £10m in the Sourz brand.
The Sorted 4 Summer campaign will include a number of marketing initiatives including associations with music and a focus on weekend celebrations.
A refreshed ‘Get sorted 4…’ strategy also aims to increase consumer awareness, engagement and trial, through experiential marketing, PR and digital platforms.