Premier Foods is back on TV with Sharwood’s the Asian cuisine brand.
The creative heralds the launch of Sharwood’s Wrap Kits with a new 30 second TV execution, featuring the Sharwood’s Chefs.
The new TV advertising campaign runs for six weeks from 1 May and forms part of a £4m fully integrated ATL and in-store campaign.
The advert builds on the campaign from earlier this year which saw the Sharwood’s chefs travelling the length and breadth of Britain seeking out hints and tips from local curry houses to make curry that consumers can enjoy at home.
This time the chef’s are taking their discoveries to homes in the UK in order to share and try the new Sharwood’s Wrap Kits.
Kelly Davis, Sharwood’s marketing controller, said:
“As Sharwood’s goes back on TV and the chefs share their passion for good food and innovation, we encourage retailers to stock up on our range of wrap kits to maximise the expected increased demand.
“The ads have scored extremely favourably in consumer tests, with a high level of engagement and purchase intent.”
The Sharwood’s Wrap Kits launched in March with an RSP of £3.29 and are available in the following flavours – Tikka, Balti, Sweet Chilli, Hoi Sin, Jalfrezi and Masala.
The ad campaign forms part of the investment behind growing the eight Premier Foods Power Brands of Hovis, Ambrosia, Mr. Kipling, Sharwood’s, Loyd Grossman, Bisto, OXO and Batchelors.