SAVOURY & SWEET POPCORN BRAND ‘LORD POPPINGTON’S’ LAUNCHES IN THE UK
Savoury & Sweet, Midlands-based popcorn manufacturers, has announced the launch of its new range of popcorn.
Savoury & Sweet is set up by its founder Kurt Hilder in 2011 and with the partnership of one of the UK’s contract packers he has launched the premium range of branded popcorn called Lord Poppington’s.
The Lord Poppington’s brand comes in four flavours, ‘Sweet and Salty’ combining Golden Barbados sugar from The West Indies Sugar & Trading Company blended with Cornish Sea Salt Company salt.
The other flavours include ‘Chilli and Lime’, ‘Lightly Sea-Salted’ and ‘Four Cheeses’, a natural seasoning blend of Cheddar, Red Leicester, Camembert and Mozzarella cheeses.
The brand is based around the character of Lord Percy Poppington
The ‘Sweet and Salty’ flavour comes in 30g and 100g bag size, all the other flavours come in two sizes, 20g which is ideal for lunchboxes and a 75g bag, suitable for sharing.
The Lord Poppington’s brand is based around the character of Lord Percy Poppington who is talked about but never seen, his true identity always remaining anonymous.
Savoury & Sweet will use Lord Poppington’s Gentry characteristics on an ongoing basis in a bid to enhance the brand and the image of the premium popcorn range.
This unique approach is already creating a following online and the character will be used in many various ways to create further awareness on the product range, build the brand into other product areas and interact with customers directly.
Lord Poppington’s popcorn is available online on Amazon and in selected independent outlets with the recommended retail prices at 95p for the small packs and £1.49 for the large packs.
Savoury & Sweet are also embarking upon an extensive marketing and PR campaign to increase the awareness of the Lord Poppington’s range.
