The Pizza Express range is being re-launches with a new design and eight new product lines.
The look – inspired by the black and white striped shirts worn by pizza makers in Pizza Express restaurants – is being applied to 47 retail lines.
The new look range is rolling out to stores this month.
It is an extension of the new brand identity given to the restaurant chain last year.
A large window has been added to packaging, which combines the Pizza Express stripes with flashes of colour.
Eight new products are being added to the range, with thin Romana bases being introduced for the first time.
Also joining the retail line-up is the spicy Calabrese pizza and Pizza Express fresh pasta sauces.