The Pilgrims Choice cheese brand from Adams Foods is launching a new app dedicated to sandwiches, ‘Good Sandwich Pilgrim’, in a bid to reconnect consumers with the British Sandwich and reinvigorate a love of cheese.
Free to download from the app store, the ‘Good Sandwich Pilgrim’ app has over 100 selected recipes which have been developed and tested by one of the Pilgrims Choice chefs.
The navigation allows a user to select a category, for example ‘Cheesy’, and a range of Pilgrims Choice cheese related sandwich recipes appear to inspire the lunch choices of the nation.
Other categories within the app include Glamwich, Speedy, Cheap Eats, Healthy, Vegetarian, Sweet Tooth and Kids Lunchbox.
The app will be supported with an on-pack promotion which will feature on the mature cheddar.
This offers shoppers a chance to win one of 300 holidays to their chosen destination.
Packs will also feature a QR code that links directly to the www.goodsandwichpilgrim.com website where you can download the app and view all of the recipes online.
Consumers will also be invited to upload their own recipes to drive further engagement with the brand.
The “Good Sandwich Pilgrim” application aims to deliver a humorous and light hearted tool aimed at helping consumers make the most of the content in their fridge and create a bit of excitement around lunchtime.