One of the UK’s pie and pasty brands has launched a major drive to spice up a British food tradition.
Peter’s Foods has unveiled three new products which together aim to serve UK consumers’ demand for flavours with a continental kick – along with a slice of 2012 patriotism.
The Wales-based company’s Spring launches will be driven by a marketing campaign using multi-media channels and featuring a media survey, website updates, social media, sampling, traditional advertising and PR.
Their new products – the Firecracker Cheese Slice, the Chicken and Bacon Slice and the X-Large Spicy Pork Roll – are in stores now.
Peter’s managing director Mike Grimwood said:
“We’re eager to offer today’s consumers exactly what they want.
“2012 is shaping up to be a patriotic year with the Olympics and the Diamond Jubilee – that means hearty British favourites with a twist.”
The Firecracker Cheese Slice features British Cheese and jalapeno chilli.
The Chicken and Bacon Slice is a British best seller and the Mexican and Spanish-influenced X-Large Spicy Pork Roll has the flavour profile of chorizo sausage, with paprika, chilli and capsicum.
The Spring 2012 launch comes as Wales’ pie-maker celebrates retail performance.
Mike Grimwood said:
“We have had a very successful couple of years in what remains an extremely tough marketplace.
“Our continued focus on the quality and consistency of our products along with our ‘go getter attitude’ to innovation has proven fruitful for our business.”