NEW LOOK FOR ISLE OF SKYE BLENDED SCOTCH WHISKY
Independent bottlers and distillers, Ian Macleod Distillers, has revealed a new design for the core expressions of its Isle of Skye Blended Scotch Whisky range.
Aiming to reconnect the brand with its historic home, the new packaging for Isle of Skye 8 Years Old and 12 Years Old takes direct inspiration from the scenery of Scotland’s famous ‘Misty Isle’.
With a new colour palette on the label and bottle top that reflects the Red and Black Hills of the Cuillin Mountains, the new label design introduces a watercolour sunset over the Isle of Skye, showcased by a new premium bespoke bottle.
Based on a family recipe that blends peaty Island and Speyside Malts, Isle of Skye was created by the company’s founder Ian Macleod, whose signature appears on the label and bottle top.
Isle of Skye's Single Malts blend recipe are matured in oak casks
The new age-roundel on both the red and cream label of the eight Years Old and black and gold design of the 12 Years Old hopes to add greater prominence to the age statement, emphasising the quality of Isle of Skye.
While the majority of Blended Scotch Whiskies are un-aged, Isle of Skye’s Single Malts blend recipe are matured in oak casks for at least eight or 12 years.
This commitment has led to Isle of Skye being favoured by whisky expert Jim Murray in the 2012 Whisky Bible, rating Isle of Skye 8 Years Old as a ‘superstar whisky that gives us a reason to live’.
Iain Weir, Director of Marketing for Ian Macleod Distillers commented:
“We wanted the new brand design to create an authentic representation of Isle of Skye’s core values – the values that are embedded in its age statement and island heritage.
“The new packaging will also ensure better shelf-standout and reinforce its position as a premium quality, award-winning Blended Scotch Whisky.
“Famed for its breathtaking scenery and historical legend, Skye has an infinite romantic appeal that we wanted to capture in the Isle of Skye re-packaging.
“The imagery of the sunset over the Cuillin Mountains suggests a sense of relaxation and contentment.
“Whether you are toasting your success conquering a Munro or enjoying a reviving dram at the end of a hard day, we want Isle of Skye to be the Blended Scotch synonymous with that sense of achievement, satisfaction and reward.”
The Isle of Skye 8 Years Old is available in a range of sizes (1.5 litre, 70cl, 35cl and 5cl).
UK stockists include Scottish Tesco and Asda stores and all good specialist drinks outlets. Isle of Skye 8 Years Old can also be purchased online www.isleofskye.com.
