Gaymers Cider has announced a brand new look and feel to hit the shelves in June 2012 which includes the introduction of two flavours; Gaymers Pear Cider with Raspberry and Gaymers Pear Cider with Cherry & Apple.
The two new additions join a refreshed Gaymers Crisp Apple Cider and Juicy Pear Cider to complete the range.
The launch aims to make consumers see Gaymers as a playful brand, a key ingredient for festivals, a gig or a summer BBQ.
The new visual identity aims to bring Gaymers’ heritage, rooted in festivals, to light, and reaffirm its association with music.
Victoria Walker, Marketing Manager for Gaymers Cider said:
“Due to popular demand we have extended our Gaymers range and are really excited about the new packaging and flavours which bring to life the bold nature of the brand.
“We can’t wait for the summer and we’re looking forward to consumers and fans joining Gaymers to ‘Live it Louder’ with flavour, music and of course festivals.”
The relaunch will hit pubs and off licences across the UK from June 2012.