Premier Foods is growing the Pot Snacks category with the introduction of a new Batchelors Deli Box range designed to appeal to women.
The six strong range of Noodle and Pasta Deli Boxes is available in Chicken, Cheese & Broccoli, Mild Curry, Chicken & Mushroom, BBQ Beef and Chow Mein flavours.
The 75g portion comes in a New York style cardboard takeaway noodle box in a bid to demonstrate quality and relevance, with a modern design that matches the rest of the Batchelors range.
Batchelors Deli Boxes hope to capture the attention of women as they contain 2% fat per box, as well as being a warm light meal, convenient whether at home or work.
The launch is supported by a national campaign later in the year.
The Deli Box range is available in Tesco now and will then launch nationwide in all channels from July with an RRP of £1.19.