Fayrefield Foods have joined forces with Dairy4Fun to launch a new range of children’s yogurts.
The first two lines in the range of licensed products will be two 100ml yogurtsbranded with Hello Kitty for girls and Gormiti for boys.
The yogurts will be launched later this month in Morrisons and Asda at RSP 79p.
It is a new concept for the dairy fixture in the UK, which follows successful launches on the continent.
The products are a split pot containing strawberry yogurt in the top half and a collectable toy in the bottom half.
Dan Harper, Sales Director at Fayrefield Foods said:
“We are pleased to be working with children’s dairy products company Dairy4Fun to bring something entirely new to the children’s dairy fixture.
“The yogurts are aimed at driving premium growth in the fixture through the collectability aspect of the toys and we hope to replicate the success in the UK that they have had in other European countries.”
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