Coca-Cola Enterprises Ltd (CCE) is introducing a new flavour Relentless variant this May.
Relentless Apple & Kiwi is available in 500ml can format and takes the range to six.
To coincide with the new flavour launch, the entire Relentless portfolio has also undergone a makeover.
The new packs have a brighter design for greater stand-out on shelf and to ease shopper choice.
Relentless is now worth over £63m, having grown by 17.1% year-on-year .
Relentless Origin continues to be the best-seller within the range, whilst last year’s addition, Relentless Sugar Free, accounts for nearly £4m of value sales .
The current line-up of six variants also includes Relentless Orange, Relentless Tropical Juiced and Relentless Berry Juiced.
Stuart Agates, head of energy at CCE, said:
“We’re confident the delicious new Apple & Kiwi variant will be a big success with consumers this summer.
“Relentless is a key brand within the Energy sector and it’s important we maintain its growth with innovation to offer further choice for different consumer needs.
“2012 is set to be a huge year for the brand.
“With the new flavour, new packaging and a high profile marketing campaign to follow this summer, we expect consumer awareness to be at an all time high.”