MCVITIES UNVEILS NEW DIGESTIVE PACKAGING
May 1st, 2012
United Biscuits is rolling out limited-edition Union Jack packaging for its McVitie’s Digestives next month.
The packaging will feature the tagline ‘Proud to be British since 1892’.
Sarah Heynen, marketing director of Sweet Biscuits at UBUK said:
“Our Britishness pack redesign is all about giving retailers the right products to allow them to tap into the wave of patriotism which will sweep the country this year.”
