Mars is introducing price marked packs across its pouch offering, which will see Maltesers, Galaxy Minstrels and M&M’s Peanut carrying a visible £1.99 flash.
The activity, available exclusively to independent retailers from 21 May as part of Mars’ continues support for the independent channel.
The move aims to help to drive sales and communicate extra value to consumers.
The flash, with bold yellow and red design, hopes to help to create standout on shelf.
This comes as the nation looks forward to a summer for Great Britain, which will see the continuing trend for a Big Night In as friends and family come together to celebrate, and Bitesize confectionery will remain a key part of this.
Galaxy Smooth Milk, Galaxy Caramel and Galaxy Ripple Single Bars will also be included in the activity, available with a 55p flash, helping to serve the consumer demand for value in the current economic climate.