The Jelly Bean Factory is aiming to drive further sales growth for the confectionery category in 2012 with the launch of its new Pop-A-Bean Can this spring.
The new packaging for Pop-A-Bean Can (RRP £4.99. 125g) has been developed to maximise sales within the sub-categories of informal gifting and sharing.
The timing of its debut also aims to create further sales opportunities for UK retailers bolstering their ‘party’ grocery offer for the 2012 celebrations.
The new Pop-A-Bean Can combines a product offer with enjoyment and fun with its unique distributing mechanism.
Consumers need to peel off the seal, lift the lid and ‘pop-a-bean’ using the pump-action dispensing system.
The products are delivered at random, to add extra anticipation as the consumer waits to see which flavour has ‘popped’ out of the can.
The can contains the core 36 variants already available across the entire range.
Flavours include berry beans, a taste of the tropical with Caribbean coconut and mango flavours, and liquorice and cinnamon.
Managing Director for The Jelly Bean Factory said:
“Amid growing consumer concern and awareness of health and obesity with children, our Gourmet Jelly Beans offer a great alternative for mums wanting to treat in moderation.
“Every gourmet bean from The Jelly Bean Factory are made using 100% natural flavours and no artificial colours.”
Every bean takes 14 days to come off the production line.
They contain 5% fruit juice and are gelatine, gluten, GMO and nut free, Kosher certified, Halal compliant and are suitable for Coeliacs and Vegetarians.
The new ‘Pop-A-Bean Can’ joins a range that includes formats of: cups, tubes, boxes with windows, cans, folding boxes, canisters, jars, bean machines.
The range will be supported with a PR and social media strategy.
Richard Cullen said:
“Our new Pop-A-Bean Can is testament of our ongoing commitment to innovate and excite both our customers and retail partners.
“Category growth is being driven by new formats, and we expect to attract even more customers to our brand with this concept. We look forward to new retailers listing our brand and sharing some of our success too.”
The range is available for distribution across the UK, and international markets.