Australian wine brand Jacob’s Creek is launching a new, exclusively-branded range of wines to the on-trade – Jacob’s Creek Winemaker’s Collection.
The range has been developed to meet demand for recognised branded wines in bars and restaurants, whilst providing on-trade retailers with an exclusive offering.
Over half of on-trade consumers like seeing brands they recognise when in bars or restaurants, as it provides them with a re-assurance.
Lucy Bearman, Head of Marketing for Wines, Pernod Ricard UK said:
“We believe strongly in the potential of branded wines in the on-trade and many of our customers are already experiencing the sales potential that recognised brands offer.
“This exclusively-branded range offers consumers wines from an award-winning producer that they know, love and trust, but serves as a point of difference on the wine list.”
The Jacob’s Creek Winemaker’s Collection includes three wines – Shiraz, Chardonnay and Shiraz Rosé.
Crafted by winemaker Bernard Hickin using selected grapes, the wines are medium-bodied.
Bearman concluded: “Jacob’s Creek Winemaker’s Collection will provide consumers with the re-assurance and confidence they are looking for when purchasing wine in the on-trade, whilst offering licensees a range that will drive value sales and deliver bottom-line profitability.”