FRijj, the Fresh Flavoured Milk brand, has unveiled a new holographic advertisement in a bid to drive consumer brand awareness and engage London’s Spitalfields market.
The new 3D holographic ad will be live until 30th April 2013 at the market, which has a footfall of 3.5million per year and is close to the London 2012 games.
The brand’s multi-media campaigns have previously featured on-pack augmented reality (Soccerettes), a facial recognition game: ‘You Lol You Lose’ and a free Incredible Pet Translator iPhone app to launch FRijj The Incredible range.
The new 3D ad features Strawberry, one of the brand’s core flavours, with a splat synonymous with FRijj and its strapline: The Thicker, The Slower, The Better.
The new ad will also include the Facebook logo, to drive further social media conversation on FRijj’s Facebook page, which has more than 276,000 fans.
Earlier this year, FRijj The Incredible Banoffee Pie flavour was launched as part of ‘FRijj The Incredible’ range, where Roary The Lion is featured alongside other quirky characters on the bottles, each with a background story and Facebook reference.
Nathan King, Marketing Director, Dairy Crest Dairies said:
“We’re always looking for fun new ways to engage consumers and drive awareness of FRijj.
“The striking new holographic display at Spitalfields is so realistic and eye-catching, consumers will not just see the ad, but they can really enjoy seeing FRijj in 3D.
“As well as boosting the brand’s profile and exciting existing FRijj fans, we hope the new ad will help encourage more new consumers”
FRijj, being the number one Fresh Flavoured Milk brand, worth £49.1m and growing 10.5% YOY, accounting for 41% value share of the Fresh Flavoured Milk category