From the Queen’s Jubilee to major sporting events, this summer is all about the best of Britain and celebrating everything the nation has to offer.
To mark the occasion, Fox’s Biscuits has unveiled two new limited edition products: Vinnie’s Best of British Biscuit Selection Tin and Fox’s Classic Best of British Pack.
With a regal design inspired by the Queen’s Jubilee, the limited edition products hope to appeal for celebratory occasions, from picnics to street parties.
Vinnie’s Best of British Biscuit Selection Tin (858g) contains five packs of Fox’s Biscuits: Golden Crunch Creams, Ginger Crunch Creams, Munch Choccy Bits, Malted Milk Creams and Nice Creams.
Vinnie’s Best of British Biscuit Selection Tin will be available from May in Asda, Morrisons, Nisa and Lidl at a promotional price of £4 (the standard RSP will be £8).
Fox’s Classic Best of British Pack - a limited edition pack that contains seven Fox’s Classic biscuit bars.
Each crumbly honeycomb biscuit is filled with smooth cream and covered in milk chocolate.
The Fox’s Classic Best of British Pack will be available from the 21st May 2012 at Asda,
Tesco, Sainsbury’s, Waitrose and Ocado for an RSP of £1.59.
Commenting on the launch of the new products, Business Sector Director at Fox’s Biscuits, Rachel Moffatt said:
“Fox’s Biscuits’ new limited edition Britishness products are the perfect accompaniment to this great British summer.
“Highly collectible, they will make a delicious addition to any party or afternoon spent watching the action unfold.
“In addition, the popularity of Vinnie cannot be overstated.
“The character currently has in excess of 400,000 Facebook fans and has been instrumental in establishing Fox’s Ambers as a leading brand.
“By combining Vinnie with the thorough British heritage of Fox’s Biscuits we believe we have an offering that is significantly set apart from the competition and will be a must-have for fans of Fox’s and biscuits everywhere.”
From beginnings as a small Victorian bakery in northern England over 150 years ago, Fox’s Biscuits has grown to become one of the UK’s leading biscuit brands.
Fox’s offers 20 ranges of biscuit products across all sub-categories of the biscuit market, including Everyday Treats, Grown Up Indulgence and Kids.
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