Dairy Crest’s British butter brand, Country Life, is joining in with the British celebrations this summer by creating limited edition Great British butter packs, adorned with a full colour Union Jack.
The special packs will be in store from the end of May for 12 weeks.
The limited edition packs will be supported by a new burst of TV during the week of the jubilee, to make the most of the brand’s British credentials.
The brand’s ads, featuring former Sex Pistols frontman John Lydon, will air throughout the first week of June.
Louise Pike, Head of Marketing for Butters and Spreads at Dairy Crest, said:
“The new special packs have been created to celebrate this great British occasion and Country Life butter’s British credentials.
“The packs will have fantastic standout on shelf and increased shopper appeal.”
Country Life is the only major butter brand made exclusively with milk from British dairy farmers.
Country Life butter is currently worth £68.8 million, growing 7% year on year.