Chapel Down, the English winery, has tied up with Harvey Nichols to launch its two newest wines – a Blanc de Blancs 2007 and a Chardonnay Reserve 2010.
The wines will be exclusively available in all Harvey Nichols Wineshops, restaurants and bars (Knightsbridge, Bristol, Manchester, Edinburgh, Birmingham and Leeds) from early May.
This is the first time a premier retailer has shown such significant support to an English wine marque and the launch will be part of Harvey Nichols’ “Drool Britannia” promotion that is taking place over the Jubilee and Olympic celebrations and throughout the summer (1 May – 31 August).
Chapel Down will be further supporting the activity with a series of wine tastings during English Wine Week (2 – 10 June) in all stores.
Significantly for Chapel Down, the partnership will also see the retailer stock its Union Red and Late Harvest Nectar wines along with its Curious Brew (lager) and Curious IPA (pale ale) beers.
To encourage people new to English wines to try them during the four–month celebration, all Harvey Nichols restaurants and bars will be offering Chapel Down wines by the glass as well as by the bottle.
The dual-wine launch will be further supported online through the Harvey Nichols website and customer newsletter and through a staff incentive scheme.