Sales of tropical fruit juices are soaring in the UK as Britons develop a taste for more exotic drinks.
According to IRI EPOS data sales of mango juice blends have seen the biggest growth over the last year of any flavour (30%).
The tropical fruit juice market is now estimated to be worth around £140m annually in Britain.
It’s not just exotic fruit juices that are becoming mainstream; last month pineapples were added to the “typical” basket of goods and services used by the Office for National Statistics (ONS) to calculate inflation.
In order to meet growing demand, juice brand Sunpride is launching a range of exotic fruit juice drinks including a unique new flavour for the UK which combines grapes, guava and raspberry from selected growers around the world.
Available from Sainsbury’s the juice drink comes in a 1 litre carton and the RSP is £1.39.
Other flavours launching into Sainsbury’s include pineapple juice; mango; apple and lychee; pineapple and coconut and pineapple and passion fruit juice drinks – all available in 1 litre cartons.
Sunpride Tropical is also available from cash and carry, wholesale and convenience sector, and the Foodservice sector.